Your brand is what your existing and potential customers feel about your business. These emotions are shaped by your products or services and how they’re delivered, and by all the images and messages you convey about them.
The starting point in developing your brand is to clearly articulate the essence of your company, its products and/or services, and the emotions your audience must feel about your company to want to do business with you.
After more than a decade developing hundreds of corporate identities and logos, we know that successful branding begins with an examination of how a business meets the needs of customers – and how that’s different from other providers. Get that part right, and you can develop everything else that will ensure you’re continually building a solid brand: not just your graphic identity, but also everything else a customer will experience about your business, from key marketing messages to service strategies, customer support and new product or service offerings, etc.