The Subtle Art of Website Designing

Posted in Website Design on October 7, 2020

Do you wonder if your website is fulfilling its goal? Does the design of your website enhancing user experience? Or is it slowing down the website? Are the excessive pop-ups on your website drawing the crowd away? Read the complete article to get all your questions answered.

While the exact number keeps changing, there are over 1 billion websites on the web. Many developers are making websites and broadcasting them live each day. This makes it difficult to be found by a large number of visitors and extend your reach. And the design of your website, its look and feel have a great impact on it. Website designing is to a large extent a creative process and can therefore be called more art than science. By following some simple tips, you would be able to create a visually pleasing design. Let’s see how:

Keep Balance in Design

Keeping the design of your website balanced is very important. You wouldn’t want your website to tilt towards one side. If you’re not careful about how you lay things out, the design will become unbalanced rather quickly. You can manipulate the visual weight of design in many ways, such as with color, size, and the addition or removal of elements. The balance of the website shall be either symmetrical or asymmetrical. While asymmetrical balance might be harder to pull off, but it tends to make a design more playful.

Pick 2-3 Colors for Theme

Some colors go well together, others don’t. A lot of theories on colors and their combinations exist, including conventions on monochrome and contrasting schemes, but a lot comes down to common sense and having a feel for it. Find out for yourself what works together. Pick 2 to 3 colors for the theme of your website to bring consistency.  Also, you can make elements stand out by adding white space around them.

Add Features that Matters

Some website features distract visitors from your overall goal. If you want a visitor to perform some specific action whether make a purchase, download your e-book, fill in a form, then you need a clear call to action. Your CTA button should be the most prominent on the page, so you don’t want some flashy graphics or animation diverting the visitor’s attention elsewhere. If a feature or highlight on your website does add value and enhance your visitor’s experience on your site, then that’s great.

Overcrowding Slows Your Website

Adding features excessively would slow down your website. Fancy graphics, heavy animations, and plugins that run too many complex scripts result in the slowing of the site, which is bad for Search Engine Optimisation and doesn’t’ give a good impression to the visitors. It is bad for your visitor’s nanosecond long attention span. If your site doesn’t load in 3 seconds or less, make sure you optimize images and animations on your site and reduce the file size of the landing pages.

Talent and experience do matter when you desire to turn your home page into something that attracts the visitors’ attention and serves the purpose of your business. A professional website designer may achieve all the points mentioned above with ease. At CreativeAlif we take the time to understand your business and its needs, so you get a unique web solution that enhances your company’s image, its operational efficiency, and online visibility. Get your business smart and let us design a good website for you.