Grass, trees and solid block lettering makes almost all landscape logos. If your business also has similar logo, how will your customers recognize you among your vast competition? How will new customers find you?
A good logo is critical for small businesses and startups. As each industry has a new level of competition nowadays, companies strive to stand out among their counterparts. Here are a few ways your business identity designing will help your company succeed.
Your logo your first impression on the mind of your customer. it is the thing that first catches the eye as most people judge by the cover. Whether it is printed on your promotional items like pamphlets, brochures, visiting cards, your website or even on your promotional trucks! Your potential customers consider your logo when they decide whom to trust.
Mustafa Hazari, Founder of Albizco.com, understands that first impression gives them an edge. “People are always asking for a t-shirt with my logo on it. My logo is very unusual, thus, worth remembering. Therefore, once a person has seen it, it’s hard to forget.”
So when people start remembering your logo, congrats! you’re in the game!
When your logo shows the potential to deliver what your client is looking for, it helps them choose you. A precise and direct logo which shows your company’s attributes is sometimes all you need to attract new people.
Search online and you will quickly find that potential customers have plenty of choices when selecting a company which is doing same business as you. You may also notice that few companies are standing out of the crowd just due to their logo design. Differentiating yourself from your competition is critical in winning the battle for customers.
Original uses of colors, words, shapes, and fonts can set your logo apart from the rest.
Good service ensures your customer return to you again. But what happens when your competitor jumps in with a shiny trucks, professional looks and promises to match your services? If your company brand image isn’t as good, you may loose your customer.
“If we can send the message of professionalism through our logo, a lot of the work is done for us.”